What is the Value of Communication Metrics?

I often work with organizations that find themselves chasing rather than leading a communications program; a tiger-by-the-tail approach. Scenarios often include an understaffed or undertrained

black and white photo of an audience from the back
Communications 101

Communications 101: Know Your Audience

After more than 25 years working in the communications field, I can’t tell you how many times I remind people about rule number one: know your