Communication resources

Communications 101: Why Measurement Matters

What does spaghetti have to do with measurement? The answer is nothing. And everything. Here’s why. The term “throwing spaghetti at a wall” refers to knowing when pasta is cooked. If it sticks, it’s done.

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Social Media Dashboards: Hootsuite

Hootsuite is an all-in-one social media and marketing digital dashboard. In a nutshell, it’s an online tool that allows users to post, schedule, measure and monitor social media messaging across multiple platforms all in one

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Communications 101: Know Your Audience

After more than 25 years working in the communications field, I can’t tell you how many times I remind people about rule number one: know your audience. Although it may sound like an obvious prerequisite of

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