Tag: measurement

What is the Value of Communication Metrics?

I often work with organizations that find themselves chasing rather than leading a communications program; a tiger-by-the-tail approach. Scenarios often include an understaffed or undertrained

Communications 101: Why Measurement Matters

What does spaghetti have to do with measurement? The answer is nothing. And everything. Here’s why. The term “throwing spaghetti at a wall” refers to